https://www.technologyreview.com/s/603380/alexa-gives-amazon-a-powerful-data-advantage/
Amazon is known for many things, but small isn’t usually a
word used to describe them. Recently, Amazon has been using a small device to
collect massive amounts of data and that device is the Echo. Wirelessly connected
and Bluetooth enabled, Echo can have a virtual assistant named Alexa that is
willing to assist you in almost any way that a digital friend can – such as
searching the web for the weather, the score to tonight’s game or if there will
be traffic on the way to work this morning, all at your verbal request.
But the Echo isn’t just performing your requests, it’s also
recording them; all of its actions are recorded, and through this process, Amazon
is able to collect massive amounts of data. This item is unique because the
range of its possible actions are so vast, that it can collect data of so many
different things.
The attached article also goes beyond the normal limits of
speech recognition and will only continue improving. As competitors such as
Google launch similar hardware, Amazon, as it always does, will need to keep improving
itself. The article even outlines the possibility that the Echo will soon be
able to listen to two voices speaking to it simultaneously. It will be
extremely interesting to watch what new types of devices companies use to
collect data.
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